Build in public · Product

How to post one video to every platform at once — even where other tools can't reach

Every “post everywhere” tool has a dirty little secret.

They can auto-publish to YouTube, Instagram and Facebook — and then they quietly stop. Not because they're lazy, but because the big platforms make that part easy for them. It's the easy 60%. The moment a creator says “okay, now put it on my Patreon, my HeroHero, my membership site” — the platforms that actually pay the bills — the tools go quiet. There's nothing there for them to plug into; until now, publishing there meant a human doing it by hand.

So that's exactly where we spent the last month.

Why every tool gives up halfway

YouTube, Instagram and Google keep an official side door open for tools: "here's how you can connect to me." That's why auto-posting there is easy.

Patreon-style membership platforms, a lot of podcast hosts, and half the places creators actually earn money? No side door. If you want to publish there, someone has to sit down and use the site — type the title, paste the description, upload the file, click the buttons — like a human.

Most tools treat that as impossible and pretend those platforms don't exist. We treated it as the whole point.

What we built: agents that click like a user

Over the last few weeks the team — Jakub, Láďa and Timur — built distribution agents that can publish to any platform — even the ones no other tool can connect to.

Under the hood, our team maps the video's route once: where the title goes, where the description goes, where the file uploads, which buttons get clicked. From then on, the agent runs that route for you — including on the platforms other tools will never reach. Patreon. HeroHero. The places others forget on purpose.

Most tools stop where the easy part ends. For us, that's exactly where the whole point begins.

Connect once, publish forever

Here's the part that matters for you: you don't touch any of that plumbing.

You connect a platform one time — a single login to authenticate your account — and it's linked. After that, every video you upload automatically carries that distribution with it. No re-logging in, no re-uploading five times, no copy-paste marathon.

One upload, the whole machine runs

This is the flow we're finishing right now:

1. You drop one video. That's the only manual step.
2. The AI runs in parallel — analysis, transcoding, the works.
3. It cuts your shorts and builds your covers, in your style.
4. Everything gets staged, ready to go.
5. You hit publish — distribution fans out everywhere at once, including the platforms other tools can't reach.

The other update: speed

Distribution isn't the only thing that moved these past weeks. The whole app is noticeably faster than it was a few weeks ago — and we're not done yet.

The goal is simple: whatever you click just happens. Instantly. No waiting, no loading screens. A literal insta experience.

And one trick we're especially proud of: we start creating your content while it's still uploading — before the video has even finished loading. While the file is still transferring, we're already analyzing, cutting and staging in the background. We're obsessed with speed, because every second we save is yours.

Where we are: about 90%

We'll be honest about the number, because you'll hold us to it: we're at roughly 90%.

The distribution engine — the hard, skip-it-if-you-can part — is largely built. What's left is polishing the speed, the individual flows and the onboarding, so your first upload feels like seconds of work instead of a setup guide. When that full loop runs clean end to end, that's the moment we open the doors.

You're already on the list for that moment. This is just us showing our work along the way.

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